It can be challenging to create great user experiences. Our favourite projects involve negotiating complex systems, and business requirements can appear to conflict with usability. Overcoming these challenges to produce simple, usable software is the kind of hard work we enjoy.
By building incrementally, we can test products with users every step of the way. This gives us a thorough understanding of actual needs and behaviours. This means that we base our design decisions on hard data rather than assumptions.
At the earliest stages, we create mock-ups, wireframes and prototypes to get fast, actionable feedback from the users. Later on, we use clickable prototypes and analytics from the live beta service to get detailed feedback. We continue to refine throughout delivery.
By making user experience a core part of our delivery team, we maximise everyone’s exposure to understanding for the users of the service. When day-to-day work is embedded in, a deep understanding of user needs and business requirements naturally align ― and delivery teams are motivated to build the simplest possible experience.
Unfriendly software that’s frustrating to use has no place in today’s world.
Whether it’s overhauling an existing experience, finding and working on pain points, or creating something from scratch, we have refined the art of making complex technical solutions disappear into the background to let people just get things done.
We use rapid prototyping as a UX technique to collaboratively work with you. So we reach the best design that suits your needs.